Our Make Change Campaign: Turning Shopping into a Force for Good

Hello, Changemakers!

Today, I want to share an exciting journey we're embarking on at The Difference – a journey that redefines giving and champions the collective power of small actions. It's about transforming the way we live and shop, a shift towards a world where every choice and every cent creates a ripple of positive change. 

This is the heart of our "Make Change" campaign.

The power of small actions

I founded The Difference as Australia’s first round-up app for charitable giving, driven by a simple yet profound belief: every cent counts. With over 3 trillion credit card transactions per year in Australia, imagine the monumental impact we could make if every transaction rounded up a small amount for charity. 

Did you know that our spending can exceed 6.7 billion dollars over a single weekend? Imagine if a fraction of that could be channelled towards making a real difference in someone’s life or towards a healthier planet. 

This is not just about donations; it's about a cultural shift – a movement where everyone can be a philanthropist, regardless of the size of their wallet. This is where The Difference app comes in – turning the act of everyday shopping into an opportunity for giving. 

Introducing the "Make Change" campaign

To kickstart this movement, the first 200 individuals who sign up on The Difference app and donate $5 or complete their first five roundups will receive a beautiful, ethically sourced t-shirt. But it's not just a t-shirt. It's a symbol of your commitment to change and your participation in a global community of changemakers.

Why small change matters 

Our mission at The Difference is to break down the barriers that often deter people from donating. These include complexity, budget constraints, and a lack of transparency. Our app is designed to make giving as easy and transparent as possible. By rounding up your daily transactions or making mini-donations as little as $2, you can support causes you're passionate about, with full clarity on where your donations are going.

I've always believed in the immense power of collective action. Each time you round up your everyday purchases to the nearest dollar, you're not just giving away spare change; you're part of a tidal wave of actions creating real impact. This is about rethinking the potential of our everyday decisions. When pooled together, our small contributions have the power to transform communities, uplift lives, and protect our planet.

Every time you use The Difference app, you're making a statement – that you believe in a world where giving is integrated into our everyday lives, where everyone has the power to make a difference.

Join Us in Making a Difference

As we launch the "Make Change" campaign, I invite you to join us. Be one of the 200 to receive our special t-shirt, but more importantly, be part of a movement that believes in the power of small actions. Together, we can change the course of the future, creating a new kind of world – a world where every act of giving counts.

With optimism and belief in our collective power,

Zara Torre

Founder & CEO, The Difference