Transform Your Holiday Shopping into a Force for Good This Black Friday + Cyber Monday
The holiday season is here, and with it comes the hype of Black Friday and Cyber Monday deals. Amidst the rush to snag the best offers, there's a growing movement of socially conscious shoppers who are redefining the spirit of giving. They are changing the way people give, one dollar at a time. That's where The Difference steps in – a simple, ethical, and digital approach to making change in your community.
In Australia, Black Friday and Cyber Monday have become increasingly popular, marking the beginning of the holiday shopping season. Research by the Australian Retailers Association, in partnership with Roy Morgan, reveals Australians are expected to spend over $6.3 billion during the four-day Black Friday and Cyber Monday sales period. Interestingly, a significant portion of this spending now occurs online, with digital transactions rising year on year. This presents a big opportunity for shoppers to transform a part of their spending into acts of generosity.
Small Change, Big Impact - Redefining Giving for a Digital Generation
Imagine turning your holiday shopping into an opportunity to support causes close to your heart. With The Difference app, every digital purchase you make can round up to the nearest dollar, contributing those extra cents to a charity or cause of your choosing. It's about the power of mini donations – small contributions that collectively can have a massive impact. And the best part? You don't have to change your spending habits to make a difference.
For the tech-savvy shoppers, The Difference offers a modern, digital solution for charitable giving. This app fits seamlessly into the digital lifestyle, making giving a part of your everyday transactions. Whether you're buying gifts online or grabbing a coffee, each transaction is an opportunity to contribute to a greater good, effortlessly.
From Self-Gifting to Selfless Giving
This holiday season, view your expenditures in a new light. Each purchase is not just a transaction; it's a potential act of kindness. When you round up your purchases, you're not just buying; you're also giving to someone who is in need.
In the same study, the ARA predicts Australians will spend nearly $67 billion in the November to 24 December Christmas trading period. This presents an incredible opportunity for shoppers to transform a part of their spending into acts of generosity. If we rounded up just 1% of our spending, that’s $670 million dollars that could go to helping someone in need.
According to our research, around 86% of Australians say they want to donate but often face challenges like a lack of transparency, too much complexity to give, or budget constraints. We remove these barriers, empowering you to give a few cents at a time or make mini-donations as little as $2. Our marketplace of vetted, ethical causes and charities meets strict standards for transparency and efficiency, giving you the freedom to choose your causes with confidence.
Special Holiday Campaign: Spread the Love, Make a Change!
Get ready for something special! Our “Make Change” t-shirt giveaway is here for the early birds who download The Difference app and make a $5 donation or after their first 5 transactions from rounding up transactions. Not only do you get to support a cause you care about, but you also receive a beautiful t-shirt as a token of our appreciation.
Join the Movement
This holiday season, make your shopping count for more. Download The Difference app and join our community of changemakers committed to creating a new world of ethical, conscious consumerism. Together, we can shift the course of the future, making decisions that not only benefit us but also contribute to the greater good.
Every swipe, every cent, every choice counts. With The Difference, your holiday shopping can change lives.
